Phonetic Symbolism and Memory for Advertisements

Authors

Marilyn Gail Boltz, Haverford CollegeFollow
Grace M. Mangigian '16, Class of 2016, Haverford College
Molly B. Allen '16, Class of 2016, Haverford College

Document Type

Journal Article

Role

Author

Journal Title

Applied Cognitive Psychology

Volume

30

Issue

6

First Page

1088

Last Page

1092

Publication Date

2016

Repository Citation

Boltz, M.; Mangigian, G.M.; Allen, M. B. (2016). "Phonetic Symbolism and Memory for Advertisements." Applied Cognitive Psychology 30(6): 1088-1092.