List prices and discounts: the interrelationship between consumer shopping patterns and profitable marketing strategites.

Authors

• Douglas A. Davis, Haverford College
• Charles A. Holt

Document Type

Journal Article

Role

Author

Published In

Psychology and Marketing

Volume

13

Issue

4

First Page

341

Last Page

363

Publication Date

1996

Suggested Citation

Davis, D. A, Holt, Charles. "List Prices and Discounts: The Interrelationship between Consumer Shopping Patterns and Profitable Marketing Strategites." Psychology and Marketing 13.4 (1996): 341-63. Print.