Pumping Irony: The Construction of Masculinity in a Post-feminist Advertising Campaign

Authors

R. Tyson Smith, Haverford CollegeFollow

Document Type

Journal Article

Role

Author

Standard Number

1154-7311

Journal Title

Advertising & Society Review

Volume

6

Issue

3

Publication Date

2005

Repository Citation

Smith, Tyson. 2005. “Pumping Irony: The Construction of Masculinity in a Post-feminist Advertising Campaign.” Advertising and Society Review. 6(3).